Sales and Marketing Management [Hardcover]-image

Sales and Marketing Management [Hardcover]

$ 24.77

Book Title: Sales and Marketing Management [Hardcover] Publisher: Isha Books Topic: Management Author: Prakash Mathur Intended Audience: Adults Format: Hardcover Genre: Management Type: Book Features: Hardcover Original Language: English Language: English Country of Origin: India Publication Year: 2006

Description

GYAN BOOKS Gyan a leading publisher, publishes scholarly books on humanities, social science, information technology, education, defence, encyclopaedia, political science, anthropology, art, biography, history, music, environment, philosophy etc. All Knowledge under one roof sobriety and maturity do not come through years. These come with wisdom and knowledge. Gyan may be young by way of age but it is rich enough by way of treasuring knowledge. Gyan is committed to academic books of high potential, in order to flow knowledge from India to the whole world. A world wide network stablished in 1984 , Gyan has come a long way, with over 2500 titles published so far. Located in the heart of the publishing industry. Our editors are among the best in the profession. Naturally, it makes us ahead of others. In achieving quality, with in a fixed time period, at a fast pace and of course in accordance with the established norms of the publishing world. We at Gyan have interest in all subjects, with our stress on women studies, sociology, indology, anthropology, tribal studies, tourism, psychology etc. and the new age. We Publish, Distribute and Export Indian Books On Humanities and Social Sciences. More then 2500 titles have already been published. More then 900 pubilisher's books have been distributed. We always welcome Authors to write on different Subject. Points to note before booking order: ● SPECIAL DISCOUNT FOR BULK ORDERS, PLEASE CONTACT US. ● This book is: Printed in Black & White, (If a color edition is available, you may request it by mail for a nominal charge.), Sewed binding for longer life, ● In case of multi volume sets, please note that the above listing is for a single volume only. (To order multiple volumes, please contact us separately). ● We usually take 10 business days as handling time to dispatch shipment. We consider special request for a special occasion. Book Details: Complete Title: Sales and Marketing Management [Hardcover] Author: Prakash Mathur Language: English No. Of Pages: 264 About the Book- In hospitality sector, marketing refers to the process of how a restaurant, hotel , travel business, or resort can sell itself in a competitive marketplace. Hospitality sales involves most or many of the following activities, including cultivating prospective buyers in a market segment; conveying the features , advantages and benefits of the products or service to the lead and so on. Effective management of sales and marketing are key to the success of the today’s hospitality business. This book provides future hospitality professionals with an important careerbuilding resource for the virtually every area of the field. It covers the major principles of marketing with a practice al, applications oriented approach, rather than traditional marketing texts found in the business programmes that focus on a lot of theory. It features new material on marketing technology and it’s implications in the hospitality industry. It is hoped that this book will be an appropriate reference tool for introductory hospitality marketing courses that provide the basic foundation of marketing theory and applications. About the Author- About The Author: Prakash Mathur, a senior management consultant and a renowned teacher, did his MBA degree in London. He has been teaching management at the postgraduate level for the last two decades. His fields of specialization are personnel and production management, and marketing and business administration. He has participated in many national as well as international conferences on management and business administration. He is the author of many outstanding books and has published more than fiftyfive research papers in professional journals of repute. Contents- Contents: Contents: Preface : Hospitality Marketing : Modern Marketing strategies : Sales Management : Marketing and Brand Management : Internal Marketing : Telemarketing : Webbased Marketing : ECommerce and Hospitality Network : Advertising and promotion : Growth in Hospitality Services : Bibliography : Index

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