Marketing Information Systems [Hardcover]-image

Marketing Information Systems [Hardcover]

$ 26.87

Book Title: Marketing Information Systems [Hardcover] Publisher: Kalpaz Publications Country of Origin: India Topic: Library and Information Science / Management Author: Chandra Sekhar Gotlagunta Type: Book Features: Hardcover Publication Year: 2012 Language: English Original Language: English Genre: Library and Information Science / Management Format: Hardcover Intended Audience: Adults

Description

GYAN BOOKS Gyan a leading publisher, publishes scholarly books on humanities, social science, information technology, education, defence, encyclopaedia, political science, anthropology, art, biography, history, music, environment, philosophy etc. All Knowledge under one roof sobriety and maturity do not come through years. These come with wisdom and knowledge. Gyan may be young by way of age but it is rich enough by way of treasuring knowledge. Gyan is committed to academic books of high potential, in order to flow knowledge from India to the whole world. A world wide network stablished in 1984 , Gyan has come a long way, with over 2500 titles published so far. Located in the heart of the publishing industry. Our editors are among the best in the profession. Naturally, it makes us ahead of others. In achieving quality, with in a fixed time period, at a fast pace and of course in accordance with the established norms of the publishing world. We at Gyan have interest in all subjects, with our stress on women studies, sociology, indology, anthropology, tribal studies, tourism, psychology etc. and the new age. We Publish, Distribute and Export Indian Books On Humanities and Social Sciences. More then 2500 titles have already been published. More then 900 pubilisher's books have been distributed. We always welcome Authors to write on different Subject. Points to note before booking order: ● SPECIAL DISCOUNT FOR BULK ORDERS, PLEASE CONTACT US. ● This book is: Printed in Black & White, (If a color edition is available, you may request it by mail for a nominal charge.), Sewed binding for longer life, ● In case of multi volume sets, please note that the above listing is for a single volume only. (To order multiple volumes, please contact us separately). ● We usually take 10 business days as handling time to dispatch shipment. We consider special request for a special occasion. Book Details: Complete Title: Marketing Information Systems [Hardcover] Author: Chandra Sekhar Gotlagunta Language: English No. Of Pages: 330 About the Book- Information Technology (IT) has revolutionized different functional areas of modern organizations. A study on working of Marketing Information Systems (MKIS) is naturally a value addition exercise in the process of systematizing and documentation of Industry practices in India. It is tried to explore the effectiveness of the MKIS in terms of Information Quality. Decision Support and User Confidence and Satisfaction. It is also examined the aspects like Design Technology Effectiveness. Functional Effectiveness, Change Effectiveness User Friendliness, Cost Effectiveness and System Management perspective. Contents- Contents: Contents, List of Figures, Exhibits and Tables 9, Preface 19, Acknowledgements 21, 1. Marketing Information Systems: 25, A Conceptual Frame work, 2. Literature Survey, Objectives and Methodology 56, 3. Marketing Information System in Core Sector 103, 3.1 MKIS in CPCL 103, 3.2 MKIS in VSP 126, 3.3 MKIS in ACC Cement 151, 3.4 Summary 172, 4. Marketing Information System in Chemicals Sector 175, 4.1 MKIS in Neuland Laboratories Limited 175, 4.2 MKIS in Erythro Pharma Pvt. Limited 196, 4.3 MKIS in Bilogical E. Limited 216, 4.4 Summary 235, 5. Marketing Information System in Services Sector 237, 5.1 MKIS in Antrix 237, 5.2 MKIS in Medinova 259, 5.3 Summary 277, 6. Summary of Findings and Suggestions 279, Appendices 307, 1. Questionnaire1 307, 2. Questionnaire2 311, Index 325

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