Kimberly-Clark Magazine Ad Levelcoat Papers 1950s Paper Industry
$ 3.53
Description
Kimberly-Clark Magazine Ad Levelcoat Papers 1950s Paper Industry. It's a classic example of Mid-Century industrial advertising, focusing on process and product excellence. This vintage magazine ad from the 1950s features Kimberly-Clark, promoting their Levelcoat line of premium printing papers. The ad highlights the quality and economy of Levelcoat papers, detailing their various types: Hifect, Trufect, Lithofect, and Multifect. The layout includes multiple black and white photographic images showcasing the paper manufacturing process, from logs entering a slasher to the final rolls of Levelcoat paper, emphasizing the rigorous quality control. It's a classic example of Mid-Century industrial advertising, focusing on process and product excellence. The advertisement carries the prominent slogan "Premium Papers at 'Economy' Prices!" and refers to Levelcoat as "The Queen of the Pulps—Longlac Sulphate—For the Queen of the Coated Papers." It also features the company's location, Neenah, Wisconsin, and the Kimberly-Clark logo. This piece of print ephemera offers a glimpse into corporate advertising and paper technology of the 1950s, appealing to collectors interested in vintage industrial ads, Mid-Century Modern marketing, or historical paper products.
