Extraordinary PR, Ordinary Budget A Strategy Guide Format: Paperback-image

Extraordinary PR, Ordinary Budget A Strategy Guide Format: Paperback

$ 8.32

Genre: Business & Economics Publication Year: 2017 Item Length: 8.1 in Number of Pages: 184 Pages gtin13: 9781626569935 Item Height: 0.5 in Publisher: Berrett-Koehler Publishers, Incorporated Book Title: Extraordinary PR, Ordinary Budget : a Strategy Guide Type: book Illustrator: Yes Narrative Type: book ISBN: 9781626569935 Format: Trade Paperback Item Weight: 6.7 Oz Item Width: 5.4 in Language: English Topic: Marketing / General, Public Relations, Industries / Media & Communications, Management, Nonprofit Organizations & Charities / Marketing & Communications Author: Jennifer R. Farmer Intended Audience: General/trade

Description

Low Cost, High Impact!

Public relations is a make-or-break factor for all organizations, especially those that are small or mission driven. While it can be tempting to think that PR is a luxury only larger organizations can afford, PR expert Jennifer R. Farmer shows how her CCRR framework—being credible, creative, responsive, and relentless—is the silver bullet for even cash-strapped organizations.

Farmer emphasizes that effective public relations is in fact an essential component of organizational development—people need to know about you for your organization to have maximum impact. Her CCRR framework leverages tools everyone has access to, from social media to brand transparency, and requires attentiveness more than money. Farmer shows you that, no matter how modest your budget, you can build a cost-effective communications strategy that will help you break through the noise in an information-overloaded world.

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